SAM specialists for the AI era

Built on 20 years.
Ready for what's next.

From traditional licensing through SaaS, AI, and cloud — Proteam is the SAM partner for the full enterprise software estate. $1B+ saved across legacy vendors. Now extending the same discipline into AI Spend Management, SaaS Management, and Cloud FinOps.

Cumulative client savings
$1B+

Generated for enterprises across the globe — across legacy SAM, SaaS optimisation, audit defence, and managed services. Now expanding into AI Spend, AI Value, and Cloud FinOps.

4,000+
Licensing Reviews
500+
Trusted Clients
18
Service Practices
What we do

Four disciplines. One specialist team.

From traditional licensing through hardware lifecycle, cloud economics and AI transformation — 15 practices, all under one roof. Engage one, engage all.

15Practices
4Disciplines
20+Yrs heritage
The integrated practice

Software cost lives at the seams.

The strongest case for working with Proteam is that we offer all four disciplines together. Software cost optimisation is increasingly a single problem with many faces — and the highest-value opportunities cluster at the boundaries between them.

Example 01

The starting point: SAM visibility

A SAM Maturity Assessment revealed fragmented licensing ownership, duplicated software purchases, and growing compliance exposure across the enterprise. As visibility improved, it became clear that software costs were deeply connected to cloud consumption and decentralised SaaS adoption. A pure-SAM approach would have solved compliance issues, but missed the operational and financial drivers behind them.

SAM Maturity License Optimisation Governance
Example 02

Extending into Cloud FinOps

The client expanded the engagement into Cloud FinOps after identifying rising Azure and SaaS costs with limited accountability across teams. Licensing insights from the SAM programme uncovered overlapping subscriptions, underutilised cloud resources, and inefficient renewal planning. A pure-FinOps engagement would have reduced cloud spend, but overlooked the licensing complexity shaping those costs.

Cloud FinOps SaaS Optimisation Cost Control
Example 03

Building a connected ecosystem

With stronger control across software and cloud operations, the organisation moved into Platform Strategy and AI Governance to address disconnected systems, inconsistent workflows, and unmanaged AI adoption. Because SAM and FinOps foundations were already established, the client could scale platform modernisation and AI transformation with greater visibility, governance, and commercial control. The value came from integrating all four disciplines together — not treating them as separate conversations.

Platform Strategy AI Governance Enterprise Alignment
The unified CFO view

One quarterly report. Every dollar of software spend.

For multi-service clients, we deliver an integrated reporting layer — a single quarterly view that aggregates spend, savings, risk, and value across traditional SAM, SaaS, AI, and Cloud. The one document the CFO needs to answer the board's question on total software cost.

18
Service practices, one specialist team, one quarterly report.
4
Lenses on the same renewal table — legacy, SaaS, AI, cloud.
1
Integrated picture of total enterprise software cost.
Why Proteam

Software cost is one problem. Many faces. One discipline.

Traditional licensing, hardware lifecycle, SaaS subscriptions, AI tooling, cloud commitments — most CFOs treat these as separate line items, managed by separate teams, governed by separate policies. They're not separate. The highest-value opportunities are at the boundaries between them.

20 years of SAM heritage

Every consultant has held senior positions at the Big Four or specialist SAM consultancies. The depth that defends a $40M IBM audit is the same depth that optimises a Copilot rollout.

Full-estate coverage

Legacy Oracle and IBM through SaaS (ServiceNow, Salesforce, Workday) to AI vendors (Copilot, ChatGPT, Claude) and cloud (AWS, Azure, GCP). Hardware too. Few consultancies cover all of it. We do.

Independent, always

No commissions, no kickbacks, no referral fees from any software vendor or platform. The advice we give you is the advice we'd give ourselves. Your interests are the only interests at the table.

Tool-flexible

We work inside whatever you've invested in — ServiceNow, Flexera, Snow, Zylo, Aspera, Apptio, Productiv. No rip-and-replace agendas. We make your existing stack work harder before we recommend a new one.

The integrated CFO view

For multi-service clients, we deliver one quarterly view across SAM, HAM, SaaS, AI, and cloud — the single document the CFO needs to answer the board's question on total software cost.

Outcomes, contractually

We anchor engagements to measurable savings and reduced risk — not hours billed. If we don't move the number, we shouldn't get paid for it. That's the deal.

Ecosystem

Specialist expertise spanning legacy, SaaS, AI, and cloud vendors.