IT Asset Management · 02

SAM Baselining & Cost Optimisation.

Cut annual software spend by 15–20% — beyond what your team has already negotiated. We turn your licence estate into a leaner version of itself, powered by AI-driven intelligence and continuous automation.

AI-Assisted Automation-Led Continuously Monitored
15–20%
Average annual cost reduction across optimisation engagements.
$30M+
Largest single-engagement saving — IBM ECM optimisation for one of the largest banking firms in the Middle East.
30+
Software vendors covered — Microsoft, IBM, Oracle, SAP, VMware, and more.
The problem we solve

Most enterprises overpay for software. Quietly. Year after year.

Software is one of the largest line items in the enterprise IT budget — and one of the least understood. Contracts are dense. Entitlements drift. Deployments outrun what you actually own. Renewal cycles bring more pressure than clarity. The result: spend that grows faster than usage.

Baselining is where we begin. We build a defensible licence position vendor by vendor, reconcile every entitlement against actual deployment and consumption, and translate that picture into action — harvesting unused licences, right-sizing tiers, restructuring renewals, and feeding the optimisation watch-list with new opportunities every month.

The managed service keeps the work compounding. AI models continuously surface anomalies. Automation handles the reconciliation. Our consultants act on the signals. Continuously baselined. Continuously optimised. Continuously audit-ready.

AI-powered contract intelligence Automated reconciliation engine Predictive renewal signals
The AI & Automation Powered SAM Services

Continuous intelligence. Six disciplines. One system.

Our AI and Automation powered Service connects all six baselining disciplines into a single continuous loop — Discovering data, reconciling entitlements, surfacing waste, and automatically triggering actions on Dashboards. This helps you to learns about your IT estate in less time, becoming sharper with every renewal cycle.

SAM Services ENTITLEMENT INTELLIGENCE 01 EFFECTIVE LIC. POSITION 02 COST OPTIMISATION 03 USAGE ANALYSIS 04 HARDWARE CORRELATION 05 CONTRACTUAL GUIDANCE 06
AI-Assisted Interpretation

Machine learning accelerates contract and entitlement document analysis, reducing interpretation time by up to 70% while maintaining consultant-verified accuracy.

Automated Reconciliation

Deployment, consumption, and entitlement data is reconciled at scale through automation — eliminating manual spreadsheet work and human error from the ELP process.

Continuous Signal Detection

The Automation powered reports will provide usage patterns, contract dates, and spend anomalies continuously — surfacing optimisation signals before renewal pressure arrives.

How we work

Six steps. Sequenced, not stacked.

Every engagement follows the same operating discipline — entitlement intelligence first, optimisation guidance last. AI and automation accelerate each stage while consultant oversight ensures complete accuracy.

AI & Automation Layer
Ingest Parse Reconcile Detect Optimise Alert
01

Entitlement & Contract Intelligence
AI-Assisted

We analyse contracts, purchase records, product use rights, amendments, and vendor-specific licensing terms to establish a clear entitlement foundation. AI-assisted contract intelligence accelerates document interpretation — processing hundreds of pages of licensing documentation in hours, not weeks — while consultant oversight ensures complete licensing accuracy.

Includes
  • Contract & entitlement reconciliation
  • Purchase history analysis
  • Licensing rights interpretation
  • Vendor-specific metric analysis
  • Effective Licence Position support
02

Effective Licensing Position (ELP)
Automation-Led

We establish a defensible view of what your organisation owns versus what is actually being consumed. Automation reconciles deployments, usage, and entitlements at scale across thousands of devices and users simultaneously — dramatically reducing manual effort and delivering a position that is both faster and more accurate than traditional approaches.

Includes
  • ELP development
  • Deployment-to-entitlement reconciliation
  • Compliance risk identification
  • Over/under licensing detection
  • Vendor exposure assessment
03

License Cost Optimization
AI Pattern Recognition

We identify opportunities to reduce software spend without impacting business continuity. Using AI-driven pattern recognition and automation, we uncover hidden waste often missed through manual reviews — including dormant subscriptions, tier mismatches, and cross-vendor consolidation opportunities that traditional audits overlook.

Includes
  • Unused licence identification
  • Subscription optimization
  • Redundant application discovery
  • Tier & edition rationalization
  • Renewal planning support
04

Software Usage & Maintenance Analysis
Continuous Monitoring

Paying for software doesn't mean people are using it. We assess utilisation patterns, inactive users, maintenance costs, and adoption trends to ensure every software investment creates business value. Automated usage monitoring runs continuously — flagging deviations and new optimisation signals in real time between formal engagement cycles.

Includes
  • Usage analytics
  • Maintenance cost review
  • Dormant licence detection
  • Renewal optimization
  • Software consolidation opportunities
05

Hardware Usage Correlation
Automated Mapping

Software licensing rarely exists in isolation. We correlate infrastructure and hardware environments with licensing requirements to improve licensing accuracy and support optimisation opportunities. Automated asset discovery and infrastructure mapping feeds directly into the ELP — eliminating the manual effort of correlating hardware and software data across complex environments.

Includes
  • Server & infrastructure analysis
  • Hardware utilisation mapping
  • Virtualization impact assessment
  • Consumption-based licensing review
06

Contractual Optimization Guidance
Intelligence-Informed

Beyond technical analysis, we help organisations make commercially smarter software decisions. AI-informed benchmarking and market intelligence feeds into our strategic recommendations — so the guidance we give on renewals, negotiations, and vendor engagement is backed by data, not instinct alone.

Includes
  • Renewal strategy support
  • Commercial optimisation guidance
  • Vendor negotiation preparation
  • Future-state licensing recommendations
Services to opt for

Operating layer. Built in.

The baselining engagement carries three operating services that keep the value flowing between projects — not bolt-ons, just part of how we work.

A $40M+ post-split diversification request landed on the desk of a US Fortune 500 electronics leader — bringing complexity, urgency, and significant financial exposure.

In under three months, Proteam transformed fragmented data into decision-ready intelligence using automated capabilities within the client's existing toolset — delivering a level of clarity that accelerated procurement decisions at scale.

MA
Manish Agarwal
SAM Senior Manager
Vendors reviewed
200+
Tier 1 to Tier 3 vendors were analysed and rationalised through a structured, automation-led assessment — while keeping business stakeholders closely aligned to ensure a seamless transition with minimal operational disruption.
Read full case study →
Adjacent services

Often deployed alongside.

Baselining and managed services often pair with one of these services — either as the operating layer above a one-off engagement or as the early-warning system that identifies future optimisation opportunities.

Ready to optimise?

Cut software spend without cutting capability.

The free SAM consultation is where most licence optimisation engagements begin. A senior consultant walks through your environment, your priority vendors, your existing tooling, and the savings range that's realistic for your estate.

What you'll get

  • 30-minute call with a senior licence optimisation specialist.
  • Sense of which vendors are likely carrying the most waste.
  • View on whether managed services would suit your estate.
  • Indicative timeline for an initial baselining engagement.